Saba McCoy

Saba McCoy is an accomplished experience strategist with extensive expertise in human-centered design, product development, and production management. Currently serving as Associate Director of Experience Strategy at R/GA, Saba leads cross-disciplinary teams to create innovative products and services that meet user needs and align with business goals. Previous roles include Executive Producer at R/GA focusing on technology-driven solutions, Program Management Lead at both Pattern and Gin Lane where significant brands were launched, and Associate Program Director at Huge, managing multi-disciplinary projects. Saba's early career included production roles at Stinkdigital and R/GA, with experience across notable clients like Nike and Spotify. Saba holds a Bachelor of Arts in Religion from Princeton University and has studied audio/visual arts at Gerrit Rietveld Academie in Amsterdam.