RH Amar
Simon Fry is a seasoned professional with extensive experience in marketing, business development, and sustainability. Currently serving as the CSR & Business Development Manager at RH Amar since 2001, Simon plays a key role in driving sustainability initiatives and expanding the brand portfolio. Previous positions include Marketing Director, where responsibilities included promoting brand partnerships, and Category Manager, focusing on brand growth strategies. Simon's earlier experience encompasses roles as Brand Manager for Percol Coffee & Export 33 Beer at Food Brands Group Ltd, NPD Director at Cafédirect, Marketing Manager at Traidcraft, and a Graduate Trainee to Business Development Executive at Cable & Wireless Communications. Academic credentials include a recent qualification in Business Sustainability Management from the University of Cambridge, an MBA from Durham University, and a BSc (Hons) in Physics with Electronics from the University of Exeter.
RH Amar
RH Amar is one of the UK's leading fine food importers and distributors. We are a full-service importer and distributor, offering skills and expertise in sales, marketing, brand management, category management, logistics, food technology, IT support, and much more. We represent some of the UK's most popular brands, including Crespo, Del Monte, Schwartz, French's, Frank's RedHot, Mutti, Kuhne, Kikkoman and Ella's Kitchen, as well as our own Mary Berry's, Cooks&Co and The Original Waffle Co brand. We also have a team dedicated to private label development. We distribute to all trade channels - multiples, convenience, discounters, cash & carry, wholesales, foodservice, manufacturing, independents and online - in all parts of the UK. Our wide range of 1,200 products across 40 brands, combined with our experience and expertise, make us the first choice partner for customers and suppliers alike.