Eric Lee

Eric Lee is an accomplished professional with extensive experience in investment banking and digital marketing, currently serving as Deputy Director at RHB Investment Bank since 2007. Expert in leading cross-functional teams across various financial products, Eric has been instrumental in establishing RHB as a market leader in retail equities in Malaysia. Notably, Eric has successfully produced hundreds of virtual and hybrid events, connecting over 100,000 investors with industry experts, and has driven award-winning digital marketing strategies, capturing a significant market share. Earlier roles include strategic positions at TIME dotCom Berhad, Maximum Impact Marketing Communications, Accenture, Prima Limited, and Thomas Nelson Publishers, showcasing a strong foundation in business development, brand strategy, and dynamic pricing models. Eric holds an MBA from The Wharton School and specialized training in Blue Ocean Strategy, complemented by a robust educational background in management and marketing.