Gabriela Viana

Gabriela Viana possesses extensive experience in product management and e-commerce, with a career spanning over a decade across various companies. Currently serving as Gerente de Produto Pl at Riachuelo since June 2017, Gabriela has held multiple roles including Gerente de Produto Jr., Compradora, and Analista de Produto, focusing on category management, team leadership, inventory control, promotional strategies, and KPI analysis. Prior experience includes a supervisory position at booxs.com.br, where responsibilities encompassed e-commerce actions, product selection, supplier negotiations, and customer service. Gabriela also worked as Compradora Pl at BOOKPartners Brasil and Assistant at Books Online, honing skills in purchasing and market analysis. Academically, Gabriela holds an MBA in Retail and E-commerce from Universidade Anhembi Morumbi and a degree in Marketing, complemented by a background in Humanities from Unifesp - Universidade Federal de São Paulo.