Richmond Region Tourism
Carla Murray is a seasoned marketing communications professional with extensive experience in the tourism and hospitality sectors. Currently serving as the Director of Marketing Communications at Richmond Region Tourism since May 2022, Carla previously held the role of Director of Marketing and Communications at the Virginia Restaurant, Lodging & Travel Association from June 2021 to May 2022. Carla’s tenure at Maymont spanned 24 years, during which significant initiatives were implemented to enhance visibility and audience engagement for the attraction, alongside roles such as Assistant Director of PR & Marketing. Carla also contributed as Past President of the Greater Richmond Tourism Association in 2007-2008 and began career foundations as a Jewelry Associate at Wal-Mart from 1993 to 1997. Educational qualifications include a Bachelor of Science degree in Mass Communications/Public Relations from Virginia Commonwealth University.
Richmond Region Tourism
Each year, more than 16 million people visit the Richmond Region, and they contribute close to $2.9 billion to the local economy. Tourism generates almost 24,000 jobs in the Richmond Region. Richmond Region Tourism is a private, not-for-profit dedicated to promoting the Region to meeting, convention and sports event planners, tour operators and leisure travelers. The organization represents the cities of Richmond and Colonial Heights, the town of Ashland and four counties: Chesterfield, Hanover, Henrico and New Kent. Richmond Region Tourism operates Visitor Centers at the Robinson House at the Virginia Museum of Fine Arts and the Richmond International Airport. As the Region’s destination organization, we are experts who have a deep love for the community in which we live, work and play. We enrich the lives of our residents and visitors by sharing the unique culture and humanity that is the Richmond Region. We generate economic prosperity through tourism by attracting conventions, meetings, sports tournaments, and visitors and ensuring that all have an unforgettable experience. We enhance the quality of life for the people in our community by supporting the places that make the Richmond Region wonderful. We strengthen local programs that drive tourism through our Richmond Region Tourism Foundation. We do all of this through a lens of diversity, equity and inclusion. Learn more about our mission and values: https://www.visitrichmondva.com/partners/about/.