Cristina santa María

Cristina Santa María is an experienced professional with a strong background in marketing and strategic partnerships. During a tenure at Ricoh Latin America Inc from October 2014 to February 2022, Cristina served as Sr. Regional Manager for Business Alliances & Portfolio, focusing on strategic partnerships, and also worked as Marketing Manager for Puerto Rico and the Dominican Republic, where responsibilities included designing and executing marketing programs to drive demand generation. Following this, Cristina took on the role of Associate Director of Retail Marketing at Walmart from January 2022 to April 2024, where efforts were directed towards enhancing in-store and online traffic, sales, and brand recognition. Cristina began a role as Board Member at SME Puerto Rico in July 2023 and previously held the position of Account Manager at Social Business Hub, managing digital strategy projects for SABMiller in Latin America. Academic achievements include an MBA in Marketing from Baruch College and a BA in Communications from Villanova University.