Jim Coriddi

Jim Coriddi is Vice President of the Ricoh Family Group U.S. Dealer Division, a position he’s held for the past nine years. Coriddi has been with Ricoh for 36 years, serving in various sales and marketing positions in both the field and operational aspects of the business. He has a strong background and extensive experience as a leader in both Ricoh’s dealer and direct channels.

The Ricoh dealer business has grown each year and is now responsible for almost 50% of Ricoh unit sales. This success prompted Ricoh to make an unprecedented change in its SMB go-to-market strategy in May 2017 to establish dealers as its primary vehicle. Prior his current role, Coriddi was responsible for coordinating the Ricoh field integration efforts associated with the IKON acquisition. He worked closely between headquarters and field personnel to convert and upgrade the customer base while maintaining a stable selling environment for all Ricoh channels.

In 2004, Coriddi began leading the dedicated IKON Division, responsible for all aspects of sales, service, and marketing operations. Over five years, the IKON Division grew 58% to $500M annually.

Coriddi was named Vice President of Ricoh Dealer Sales in 2001, managing a network of 300+ Ricoh brand dealers to strong growth over three years in the position. Prior to that, Coriddi was appointed Vice President of Ricoh Marketing Support, in charge of marketing communications and advertising. Additionally, Coriddi led the consolidation of Ricoh’s first dealer acquisition, developed and led an innovative consumables sales program, and initiated a field marketing initiative to provide training and support for Ricoh’s first digital multifunction product in the U.S.

Coriddi graduated from Montclair State University in 1983 with a bachelor’s degree in Communications and Marketing.