William Higgins

William Higgins has extensive professional experience in leadership, marketing, and business management. Currently serving as the Regional President for America’s and the UK at Ricola since 2008, William is a member of Group Management and oversees operations in over 10 countries. Prior roles include Regional President for North America and President/CEO of Ricola USA, as well as Vice President of Marketing at Cadbury Adams. William's background also encompasses various sales and marketing positions at Warner Lambert/Pfizer and brand marketing roles at Johnson & Johnson. Earlier in career history, William held the position of Second Vice President at Chase and served as a U.S. Army Officer, including an Infantry Soldier role with the 82nd Airborne Division and Special Forces. Academically, William holds an MBA in Marketing from NYU Stern School of Business and a Bachelor of Arts in Political Science from Rutgers University, along with completion of the High Performance Leader Course at IMD.