Pamela Abbazia

Pamela Abbazia has a diverse background in digital marketing and strategy, with a focus on higher education and consumer goods industries. Pamela currently serves as the Executive Director of Marketing and Digital Strategy at Rider University, where they lead a team in developing branding, marketing, and digital campaigns to support enrollment and fundraising goals. Prior to this role, they worked as the Director of Digital Strategy at Rider University, where they oversaw the website, mobile, and social media platforms. Before joining Rider University, Pamela worked as the Digital Community & Paid Media Manager, Global at ASR Group, where they drove marketing strategies for various sugar brands. Pamela also held roles as the Digital & Social Media Manager at Domino Foods, Inc. and as a Group Manager at Digital Brand Expressions, where they developed digital marketing strategies and managed client projects. Pamela began their career as an Editorial Assistant at Curious Parents magazine and as a Research Assistant at the University of Medicine & Dentistry of New Jersey. Pamela holds a B.A. in Communications from Rowan University.

Pamela Abbazia holds a Master of Communication & Media (M.C.M.) degree in Digital Media from Rutgers University, which was obtained in 2018. Pamela also earned a Bachelor of Arts degree in Communication from Rowan University in 2005. Currently, they are pursuing a Certificate in Marketing Strategy from Cornell University, expected to be completed in 2022. In addition to their formal education, they have obtained several certifications, including the Google Ads Display Certification and Google Ads Search Certification from Google in 2018. Pamela Abbazia has also received certifications in areas such as Higher Education: Student Success Leadership, Building an Operational Marketing Plan, Effective Management Styles Program, and various certificates related to social media, visual storytelling, and SEO copywriting throughout their career.