Laura Lepistö

Laura Lepistö is an accomplished professional in the sports and marketing sectors, currently serving as the Brand Manager of the Ice division at Riedell Shoes, Inc. since August 2018. As a co-founder and board member of Sport Fund, Laura has played a pivotal role in supporting young Finnish athletes through substantial investments. An entrepreneur since 2012, Laura organizes figure skating camps and engages in public speaking focused on sports, mental training, and entrepreneurship. Further contributions include co-founding Snou Creative Oy, where Laura specializes in content marketing for sports, serving as a figure skating specialist and commentator for Yle, and participating in various projects aimed at promoting sports and well-being. With a strong educational background in marketing and management from Aalto University, Laura combines expertise with a passion for athletics, demonstrated through prior experience as a professional figure skater and involvement in the Youth Olympic Games.