Jens Hansen

Lead Partner At Ries Global at RIES | Positioning Strategy & Consulting

Jens Hansen has a wealth of experience in various roles and companies. Jens currently serves as the Lead Partner at Ries Global, a position they have held since April 2021. Prior to that, they worked as the Managing Partner at Kapero from September 2020 to April 2021. From 2006 to 2020, Jens held the position of Senior Partner at WRA. Jens also served as the CRO at HAAARTLAND from February 2018 to August 2020. Additionally, they have held board member positions at Washologi AB and RenLogik AB from February 2019 to March 2020. Earlier in their career, Jens worked as the Global Business Development at J.Lindeberg in 2007. Before that, they held senior leadership roles at The Odin Group from 2000 to 2005 and Trout & Partners from 1994 to 1999. Jens began their career as a Senior Partner at Georgi & Hansen from 1989 to 1993. Overall, Jens Hansen has extensive experience in marketing, consulting, and business development roles across multiple industries.

Jens Hansen obtained their Degree of Master of Science in Business and Economics with a focus on Marketing and Finance from Stockholm University between 1988 and 1991.

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RIES | Positioning Strategy & Consulting

RIES: Positioning Pioneers. Al Ries founded his first agency in RCC in 1963 in New York City. Today, his daughter Laura Ries is Chairwoman of RIES, a global strategic consulting firm. Al first rose to fame in 1972 when a series of three articles on a new concept called “Positioning” authored by Al Ries & Jack Trout appeared in Advertising Age. The positioning idea took the ad world by storm and was voted by AdAge as one of the 75 most important advertising ideas of the past 75 years. In 1981, the Positioning book was published with Al Ries as the lead auther and has since sold well over 4 million copies. Al & Laura have written six books together including The 22 Immutable Laws of Branding, the Fall of Advertising & the Rise of PR, The Origin of Brands, War in the Boardroom, Visual Hammer, Battlecry and Positioning in the 21st Century.


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51-200

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