Right Formula
Alexander Bobir is an experienced finance professional currently serving as Financial Controller and Commercial Finance Manager at Right Formula since May 2022. Previously, Alexander held the position of Finance Manager at The Place Agency from September 2021 to January 2022 and worked at Right Formula in various finance roles from June 2016 to September 2021, including Finance Manager, Assistant Accountant, and Finance Assistant. Alexander's early career included finance assistant roles at Complete Mechanical Solutions and Complete Cooling Solutions, along with accounts assistant positions at Bamford and Daylesford. Alexander began a finance career as a Finance Assistant for the LNP - Liberal National Party from January 2012 to January 2014. Educational qualifications include a Diploma of Film and Media in Screen Production and a Certificate III in Media from Queensland School of Film and Television, alongside secondary education at Kenmore State High School.
Right Formula
Right Formula is an award-winning global sports and entertainment consultancy that handles all aspects of sports sponsorship to ensure that chosen partnerships deliver against their desired objectives. The agency was founded in 2009 on the principle of being indispensable to our clients by employing some of the best industry talent. From Kia Motors, Pirelli, Genpact and SAP through to Logitech, Loch Lomond Whiskies, URC and Technics, Right Formula works closely with global Brands and Rights Holders to create and activate truly strategic partnerships that deliver impactful results.