Right Formula
Becky Barlex is a seasoned professional in the events and sports marketing industry, currently serving as Senior Account Director at Right Formula, where expertise in comprehensive commercial management spans brand oversight and client relationship development for prominent brands such as NEFT, Pirelli, and Hilton. Prior experience includes roles at Formula 1, where contributions as Events Entertainment Producer involved creating innovative event strategies and managing high-profile entertainment for race events, alongside a tenure as Head of Production that entailed overseeing global F1 events and cross-functional team leadership. Previous positions at Global entailed strategic management of significant commercial partnerships and live events. Becky's educational background includes a BA Hons in Sport, Leisure & Event Management from the University of Brighton.
Right Formula
Right Formula is an award-winning global sports and entertainment consultancy that handles all aspects of sports sponsorship to ensure that chosen partnerships deliver against their desired objectives. The agency was founded in 2009 on the principle of being indispensable to our clients by employing some of the best industry talent. From Kia Motors, Pirelli, Genpact and SAP through to Logitech, Loch Lomond Whiskies, URC and Technics, Right Formula works closely with global Brands and Rights Holders to create and activate truly strategic partnerships that deliver impactful results.