Right Formula
Gill Hayward is an accomplished professional in the automotive event management sector, currently serving as an Account Manager at Right Formula since April 2022 and a Mercedes-Benz World Driving Specialist at BROOKLANDS DRIVING EXPERIENCES LIMITED. With extensive experience as a Freelance Automotive Event Manager and a former Event Coordinator for Ferrari, Gill has a track record of working with prestigious brands including McLaren, Lamborghini, Bentley, and others, both in the UK and across Europe. Notable roles have included Guest Operations Manager for Pure McLaren and hosting in the Bentley Power On Ice programme in Finland. Additionally, Gill has demonstrated strong leadership and organizational skills in previous positions, overseeing large teams and managing high-profile client events.
Right Formula
Right Formula is an award-winning global sports and entertainment consultancy that handles all aspects of sports sponsorship to ensure that chosen partnerships deliver against their desired objectives. The agency was founded in 2009 on the principle of being indispensable to our clients by employing some of the best industry talent. From Kia Motors, Pirelli, Genpact and SAP through to Logitech, Loch Lomond Whiskies, URC and Technics, Right Formula works closely with global Brands and Rights Holders to create and activate truly strategic partnerships that deliver impactful results.