Right Formula
Noémi Szabó is an experienced professional who has worked in various roles within the motorsport industry and corporate settings. Currently serving as an Account Manager at Right Formula, Noémi specializes in managing and executing guest activation programmes in the paddock on behalf of a global partner of Formula 1. With a background in PA roles, media coordination, and legal executive assistance, Noémi brings a diverse skill set to their current position. Noémi holds a Bachelor of Arts degree in Philologist of English and American Studies and Communication & Media Studies, as well as a Digital Marketing Diploma.
Right Formula
Right Formula is an award-winning global sports and entertainment consultancy that handles all aspects of sports sponsorship to ensure that chosen partnerships deliver against their desired objectives. The agency was founded in 2009 on the principle of being indispensable to our clients by employing some of the best industry talent. From Kia Motors, Pirelli, Genpact and SAP through to Logitech, Loch Lomond Whiskies, URC and Technics, Right Formula works closely with global Brands and Rights Holders to create and activate truly strategic partnerships that deliver impactful results.