Right Formula
Scott Cove is a seasoned professional with extensive experience in account management and sales within the sports and hospitality sectors. Currently serving as a Senior Account Executive at Right Formula since March 2023, Scott previously held positions as a Premium Sales Executive at Two Circles and the DP World Tour, contributing to the Ryder Cup 2023. Earlier roles include Strategic Account Executive at pi-top and Golf Travel Specialist at Your Golf Travel Limited. Scott has also managed golf operations at Fresh Meadow Country Club and Frenchman's Creek Beach and Country Club, demonstrating a solid foundation in the golf industry. Educational background includes a Level 4 Certificate in Professional Digital Marketing from CIM and a degree in Sports Management from Bournemouth University.
Right Formula
Right Formula is an award-winning global sports and entertainment consultancy that handles all aspects of sports sponsorship to ensure that chosen partnerships deliver against their desired objectives. The agency was founded in 2009 on the principle of being indispensable to our clients by employing some of the best industry talent. From Kia Motors, Pirelli, Genpact and SAP through to Logitech, Loch Lomond Whiskies, URC and Technics, Right Formula works closely with global Brands and Rights Holders to create and activate truly strategic partnerships that deliver impactful results.