Right Formula
Taylor Simmons is a skilled digital marketing professional currently serving as Digital Manager at Right Formula, where responsibilities include leading the development and management of a multichannel campaign strategy for 2024. Previous experience encompasses roles such as Digital Campaigns & Partnerships Manager and Marketing Campaign and Project Lead at EMA, focusing on comprehensive digital campaigns and end-to-end project management. Taylor's background also includes demand generation at MacroActive®, marketing strategy at Propellerhead, and social media consulting for F45 Glenfield. With a Bachelor of Commerce in Marketing and Management from the University of Otago, supplemented by earlier studies at The University of Auckland and Saint Kentigern, Taylor brings a strong educational foundation to complement a diverse professional portfolio in digital marketing and project management.
Right Formula
Right Formula is an award-winning global sports and entertainment consultancy that handles all aspects of sports sponsorship to ensure that chosen partnerships deliver against their desired objectives. The agency was founded in 2009 on the principle of being indispensable to our clients by employing some of the best industry talent. From Kia Motors, Pirelli, Genpact and SAP through to Logitech, Loch Lomond Whiskies, URC and Technics, Right Formula works closely with global Brands and Rights Holders to create and activate truly strategic partnerships that deliver impactful results.