Right Formula is an award-winning global sports and entertainment consultancy that handles all aspects of sports sponsorship to ensure that chosen partnerships deliver against their desired objectives. The agency was founded in 2009 on the principle of being indispensable to our clients by employing some of the best industry talent. From Kia Motors, Pirelli, Genpact and SAP through to Logitech, Loch Lomond Whiskies, URC and Technics, Right Formula works closely with global Brands and Rights Holders to create and activate truly strategic partnerships that deliver impactful results.

Sports

Right Formula

Right Formula's headquarters in London, United Kingdom

This department focuses on developing and implementing digital initiatives to enhance overall business strategy and performance.

Digital Strategy

This department focuses on managing client relationships and driving sales growth through effective account strategies and support.

Account Management

The Accounts Management team at Right Formula is responsible for managing and nurturing client relationships, ensuring that sports and entertainment sponsorships deliver impactful results. This team works closely with clients to understand their strategic objectives, developing and executing partnership activation plans to maximize ROI. They serve as the primary point of contact, coordinating between internal teams and external stakeholders to ensure seamless project execution and client satisfaction.

Accounts Management

The Marketing and Creative team at Right Formula is responsible for developing and executing innovative marketing strategies and creative campaigns that enhance sports sponsorships and partnerships for global brands. Key activities include digital marketing, graphic design, creative direction, and strategic planning to ensure that every partnership delivers impactful and measurable results. This team leverages their extensive industry expertise to create compelling content and experiences that resonate with target audiences and drive engagement.

Marketing and Creative

The Communications Team at Right Formula is responsible for developing and executing strategic communication plans that enhance the visibility and reputation of both the agency and its clients. This includes crafting compelling narratives, managing media relations, overseeing social media strategy, and ensuring consistent messaging across all platforms to effectively promote sports sponsorships and partnerships.

Communications Team

The Partnerships and Commercial Team at Right Formula is responsible for identifying, negotiating, and managing strategic sports sponsorship opportunities. They work collaboratively with global brands and rights holders to ensure partnerships are effectively activated and deliver measurable, impactful results. This team drives commercial strategies, oversees relationship management, and ensures that sponsorship initiatives align with the clients' business objectives.

Partnerships and Commercial Team

This department focuses on developing and implementing strategies to enhance commercial operations and drive growth.

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Other teams

Account Management

Accounts Management

Marketing and Creative

Communications Team

Partnerships and Commercial Team

Commercial Strategy