Right Formula is an award-winning global sports and entertainment consultancy that handles all aspects of sports sponsorship to ensure that chosen partnerships deliver against their desired objectives. The agency was founded in 2009 on the principle of being indispensable to our clients by employing some of the best industry talent. From Kia Motors, Pirelli, Genpact and SAP through to Logitech, Loch Lomond Whiskies, URC and Technics, Right Formula works closely with global Brands and Rights Holders to create and activate truly strategic partnerships that deliver impactful results.

Sports

Right Formula

Robin Fenwick

Nicola Russo

Peter Hamilton

Jess Hayes

Serena Chaiban

Luke Moss

Barry Parker

Gary Brosnan

Rick Cuellar

Ashlee Huffman

Desislava Peycheva

Shelly Khan

The Marketing and Creative team at Right Formula is responsible for developing and executing innovative marketing strategies and creative campaigns that enhance sports sponsorships and partnerships for global brands. Key activities include digital marketing, graphic design, creative direction, and strategic planning to ensure that every partnership delivers impactful and measurable results. This team leverages their extensive industry expertise to create compelling content and experiences that resonate with target audiences and drive engagement.

Marketing and Creative

Accounts Management

Communications Team

Marketing and Creative

About

Team members

Other teams at Right Formula

Accounts Management

Communications Team