Right Formula is an award-winning global sports and entertainment consultancy that handles all aspects of sports sponsorship to ensure that chosen partnerships deliver against their desired objectives. The agency was founded in 2009 on the principle of being indispensable to our clients by employing some of the best industry talent. From Kia Motors, Pirelli, Genpact and SAP through to Logitech, Loch Lomond Whiskies, URC and Technics, Right Formula works closely with global Brands and Rights Holders to create and activate truly strategic partnerships that deliver impactful results.

Sports

Right Formula

Robin Fenwick

Nicola Russo

Peter Hamilton

Jess Hayes

Serena Chaiban

Luke Moss

Barry Parker

Gary Brosnan

Rick Cuellar

Ashlee Huffman

Desislava Peycheva

Shelly Khan

The Leadership Team at Right Formula, comprising the Managing Director (US), the Founder & CEO, and the Vice President of Commercial, oversees strategic direction, company operations, and high-level client relationships. They ensure alignment across departments, drive business growth, and cultivate partnerships that fulfill clients' sports sponsorship and entertainment objectives on a global scale.

Leadership Team

Accounts Management

Marketing and Creative

Communications Team

Leadership Team

About

Team members

Other teams at Right Formula

Accounts Management

Marketing and Creative

Communications Team