Francesca Negri Smedberg

Francesca Negri Smedberg currently serves as the VP of Product at Rillion, overseeing the company's product portfolio for SMB and mid-market offerings while leading a team of Product Managers and Designers. Previous positions include Head of Innovation & Product Strategy at Ipsos Simstore, where Francesca developed a virtual shopper research solution and drove product strategy, and Head of Research & Consulting at GfK NORM, leading a team of over 40 professionals across multiple countries. Additional experience includes roles as Insight Director & Partner, Insight Consultant at TNS Gallup/TNS SIFO, and Production Supervisor at Opticom International Research. Francesca's educational background encompasses degrees in Consumer Research and Marketing, Sociology, and Organizational Leadership, with ongoing studies in a leadership program at Mindset AB.