Synthesia
Craig Watson serves as the VP of Product at Synthesia, starting in September 2025. Prior to this role, Watson was the Director of Product at Intercom from October 2024 to September 2025 and co-founded Arro, an advanced AI-powered qualitative research agent, in January 2022, serving until December 2024. Watson also founded Product Buffs in January 2021, providing coaching for product managers focused on reliable product discovery processes. Previous experience includes leading major projects as Product Lead in the Premium Business Unit at Spotify from January 2016 to January 2021 and serving as Product Owner for the Growth team. Craig Watson holds a M.A. from Trinity College Dublin and a Solicitor qualification from the Law Society of Ireland.
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