Elzbieta Urbaczka

Elzbieta Urbaczka is a seasoned professional in advertising market research and analysis, currently serving as a Senior Specialist at Ringier Axel Springer Polska since February 2022. With extensive experience spanning over two decades, Elzbieta previously held key positions at US Pharmacia as Media Manager for Foreign Markets, where responsibilities included managing media agencies and developing media communication strategies, and at Mediacom as Strategic Planning Director, focusing on media strategy development for major clients. Early roles include Strategic Planning Consultant at Starcom and Media and Communication Manager at The Coca-Cola Company, where Elzbieta oversaw media agency management and developed strategic media plans. Elzbieta holds a Master's degree in Foreign Trade and International Economic and Social Relations from Krakow University of Economics.