Merlin Bauer

Merlin Bauer, MBA, currently serves as the Head of Data Platforms at Ringier AG, leading a department that supports digital transformation for over 120 brands within the media industry. With a background as Chief Product Officer at Ringier, Merlin has developed AI-driven data platforms aimed at enhancing content personalization and recommendations. Previous roles include Director Sales at Crayon, overseeing sales operations in Germany, and Human Resources Manager for Central Europe, responsible for HR functions across four countries. Additional experience includes positions as a University Lecturer, Talent Manager at Netlight, and Recruitment Consultant at Academic Work Germany GmbH. Merlin holds a Master of Business Administration from Fachhochschule für Ökonomie und Management and is currently pursuing a Bachelor's degree in Informatik at IU International University of Applied Sciences.