RioCan
Meredith Vlitas, MES, serves as Assistant Vice President of Corporate Marketing at RioCan Real Estate Investment Trust since March 2017, leading a team focused on enhancing branding and marketing strategies for income-producing properties. Successful initiatives include driving brand value, supporting retailer sales, and enhancing customer experience. Prior roles include Director of Corporate Marketing at RioCan, National Manager of Asset Marketing & Digital Strategy at Oxford Properties Group, and Senior Marketing Director at Cadillac Fairview. With over 25 years of experience in marketing and branding across various sectors, Meredith holds a Master’s in Environmental Studies from York University and a Bachelor’s in Urban Development from Western University, alongside a Bachelor’s in Geography. Current commitments include co-chairing the REALPAC Marketing Committee and mentoring for the ICSC and RioCan.
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RioCan
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RioCan Real Estate Investment Trust (RioCan) is a Canada-based closed-end real estate investment trust. The Trust owns and manages Canada's portfolio of shopping centers with ownership interests in a portfolio of 230 properties with an aggregate net leasable area (NLA) of approximately 39.1 million square feet, including residential rental and 13 development properties. The Trusts property portfolio includes grocery anchored, new format retail, urban retail, mixed use and non-grocery anchored centers of which approximately 190 properties are owned, which includes approximately 186 income properties and four properties under development, and approximately 40 are co-owned through joint arrangements with co-owners including approximately nine under development. The Trusts projects are categorized into urban/mixed use, renovation/backfill and greenfield/expansion.