James G.

James G. currently serves as the Head of Channel Strategy and Communications for EMEA at Riot Games, where leadership spans marketing teams across seven offices to implement integrated communications and community strategies for various game titles. Prior roles include EU Head of Communications at PREMIER, managing influencer and communication campaigns, and EMEA Senior Marketing Communications Lead at BANDAI NAMCO Entertainment Europe, overseeing launch strategies for numerous gaming titles. James G. also held the position of UK Communications Lead at Nintendo under PrettyGreen, directing a team on key game releases, and previously worked as Account Director at Bite Communications, managing campaigns for major brands. Early career experience includes various positions within tigerbond and a background in public relations. James G. holds a Bachelor of Arts in Politics and Public Policy from the University of Sussex.