Riot Games
Riley Yurk is an accomplished business strategist with extensive experience in the esports and gaming sectors. Currently serving as Principal Business Strategist for VALORANT Esports at Riot Games since June 2020, Riley leads global strategic planning and execution, focusing on enhancing fan experiences through collaboration with various teams. Previously, Riley developed Nike's first gaming and esports strategy and secured significant partnerships while in the role of Esports & Gaming Strategist from July 2017 to June 2020. Additional prior roles at Nike included Global Brand Marketing Manager and Global Channel Strategy Marketing Manager, where Riley spearheaded impactful marketing campaigns and initiatives. A Bachelor of Arts in Advertising was earned from the University of Oregon.
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