Michael Choma is a Senior Designer specializing in Product, Experience, and Innovation at Rip Curl, where they lead the design and development of technical products, including GPS surf tracking devices. With over 20 years of experience, Michael excels in hardware/software integration and UX design, while collaborating with cross-functional teams to enhance product performance and user experience. Previously, they contributed to various product lines, including over 20 international watch ranges and associated accessories. Michael's design background includes freelance work that spotlighted environmentally friendly products, such as reusable glass coffee cups. They hold a degree in Industrial Design from Swinburne University of Technology.
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