Alice Hawari

At Ripple Street, Hawari will focus on accelerating and enabling revenue growth by strengthening the company’s market position—from marketing strategy, branding, messaging and thought leadership to community development and product experiences. Through a data-driven lens, Hawari will be responsible for testing new channels and determining the ideal marketing mix for both community and customer acquisition and retention goals.

With more than 15 years of leadership experience at technology companies, Hawari brings a wealth of go-to-market expertise. Before Ripple Street, Hawari served as a Marketing consultant for a wide range of high-growth organizations such as Stanford GSB, Slingwave, and Pipewave (acquired by ZEFR). Integrated into their businesses, she accelerated their ability to connect, communicate, and better serve their customers. Prior to consulting, Hawari served as the head of Marketing at Nativo, a native advertising technology platform and as the Director of Product Marketing at AOL, where she owned messaging and positioning for AOL's mobile, premium formats, and native ad products.