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Ted Risdall

Chairman/CEO at Risdall Marketing Group

Ted Risdall serves as the Chairman and CEO of Risdall Marketing Group, LLC, where the focus is on integrating technology, content, and creativity to enhance digital marketing strategies for clients. Since 1993, Risdall has played a pivotal role in advancing the intersection of technology and marketing, particularly as President of Risdall Advertising Agency Interactive. In addition to these roles, Risdall has made significant contributions as a General Partner at Solas BioVentures, a member of the President's Cabinet for the Northern Star Council of the Boy Scouts of America, and as a Board Member of Norway House. Further involvement includes being a Founding Member of IdeaGist Blockchain Incubator and a Director at the Center of the American Experiment. Risdall's educational background includes an MBA/MIM from Thunderbird School of Global Management and a BS in International Business from United States International University - Africa.

Location

Minneapolis, United States

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Risdall Marketing Group

We are leaders and we are servants. We celebrate wins and we learn from losses. We make each other better. We make you better. Our passion is helping clients generate revenue in a complex and chaotic digital marketplace by building engagement and experience engines that yield attributable results. Our list of client partners past and present includes Allina Health, Arcserve, Baxter, Cambria, Canon, Daikin, Ecolab, Harley-Davidson and, YRC Freight. We have deep expertise in Health, MedTech, Industrial and Manufacturing, SaaS, and Technology. · We’re technology, digital, and data experts · We approach our work with precision · We’re bulldogs; we deliver business results Working with you, we align sales and marketing around goals, then blend audience insight, technology, and data – mapping the buyer’s journey, defining relevant messages to address buyer needs, and creating highly targeted interactions that drive inbound sales leads. We monitor, measure and optimize everything we do. We prefer to work with organizations that value the strategic over the transactional. Those who believe good is not good enough – who set measurable goals and seek quantifiable results. Companies that value creativity, who desire innovation, and who believe we are in this together.