Siddharth Shanker is an experienced professional in sports marketing and business development, currently serving as the General Manager of Sponsorship Sales at IMG Reliance Pvt. Ltd. since October 2013. Siddharth leads sponsorship sales and activations for major sports and fashion properties, driving initiatives within some of the world's most significant entertainment venues. Prior roles include General Manager at Professional Management Group from June 2008 to October 2013, where Siddharth was pivotal in athlete management and sponsorship consulting, and experience in brand consulting for Colgate Palmolive India Ltd. Additionally, Siddharth's career began in software engineering at Patni Computer Systems Ltd. after completing an MBA in Marketing from the Indian Institute of Management, Kozhikode, and a Bachelor’s degree in Information Technology from Sardar Patel College of Engineering.
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