Friederike B.

Friederike B. is a Trade Marketing Manager with extensive experience in the retail and marketing sectors. Currently serving at Ritter Sport since April 2023, Friederike B. is responsible for developing the branding identity for Travel Retail products, overseeing point of sale activations, and managing trade fair participation. Prior to this role, Friederike B. spent over two years at GEFAKO GmbH & Co. KG as a Trade Marketing Manager, where responsibilities included managing trade marketing communications and leading a relaunch project for company leaflets. Experience at MAMMUT Sports Group AG involved coordinating retail marketing efforts for multiple stores and providing customer service, alongside previous roles in retail operations and an apprenticeship focused on various aspects of retail management. Friederike B. holds a Bachelor of Arts degree in Management Sales from Hochschule Heilbronn.