Based in sunny Los Angeles, Ritual is a direct-to-consumer health brand that believes it’s crucial to know not just what you’re putting into your body, but why you need it in the first place.

Commercial

Consumer

Consumer Goods

Food & Beverage

Health & Wellness

Ritual

Ritual's headquarters in Culver City, CA, United States

Katerina Schneider

Caroline Turim Irizarry

Mastaneh Sharafi

Avia Y.

Diana Smith

Daniel Archer

Claire Morillo Knebl

Lindsey Rollin

Manbir Sodhia

Olivia Williams

Matthew Luyber

Allegra Keith

Lindsay Dahl

Jason Rothbart

Marie Caudill

Robin Berzin

Blanche Ip

Michelle Davenport

Jordan Shlain

The Operations and Strategy team at Ritual is responsible for optimizing internal processes and shaping long-term strategic initiatives to drive growth and efficiency. Collaborating closely with various departments, the team focuses on enhancing organizational effectiveness, fostering a strong workplace culture, and ensuring that product development aligns with the company's mission to educate consumers about their health choices. This team plays a crucial role in integrating insights from operations, customer experience, and scientific research to support Ritual's commitment to transparency and quality in health products.

Operations and Strategy

The Marketing and Growth team at Ritual focuses on developing innovative strategies and creative campaigns to elevate brand awareness and drive customer acquisition. Leveraging data-driven insights, they manage digital advertising, social media, and partnerships to enhance customer engagement, while ensuring that the core values of transparency and education are at the forefront of their messaging.

Marketing and Growth

The Leadership Team at Ritual is responsible for guiding the strategic vision and operational excellence of the company. Comprising key executives across technology, marketing, operations, and people management, this team cultivates a culture of transparency and innovation, ensuring that every product aligns with the brand’s mission to empower consumers with knowledge about their health choices. They collaborate to enhance organizational effectiveness, drive growth, and uphold Ritual's commitment to quality and integrity in the health and wellness space.

Leadership Team

This department oversees the development and execution of creative projects, ensuring high-quality visuals and strategic alignment with organizational goals.

Creative Services

This department focuses on product marketing, brand management, customer experience, and community engagement.

Marketing and Communications

This department focuses on guiding the design, development, and strategy of products to meet customer needs and business goals.

Ritual

Org chart

Board & advisors

Teams

Operations and Strategy

Marketing and Growth

Leadership Team

Creative Services

Marketing and Communications

Product Management

Offices

Ritual

Org chart

Board & advisors

Teams

Operations and Strategy

Marketing and Growth

Leadership Team

Creative Services

Marketing and Communications

Product Management

Offices

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