Eve Friedman

Director Of Enablement

Eve Friedman is an experienced professional currently serving as the Director of Enablement at Riverside since July 2025. Prior to this role, Friedman held multiple positions at monday.com from October 2020 to July 2025, including Senior Product Enablement Manager and Learning Content Developer, focusing on the development of training programs for partners. At WalkMe from December 2018 to October 2020, Friedman managed internal communications and organizational development initiatives, enhancing employee engagement and branding strategies. Additionally, Friedman was the Marketing Manager at Nefesh B'Nefesh from December 2015 to December 2018, where marketing services and CRM optimization were key responsibilities. Earlier experience includes a role as an Associate PR Consultant at Evins PR in 2015. Friedman holds a Master of Arts in Organizational Behavior and Development from Reichman University and a Bachelor of Arts in Psychology and Education Studies from Brandeis University, along with a background in graphic design.

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