Alexander Lazoff

Alexander Lazoff is a seasoned executive specializing in revenue generation and partnership development within the SaaS and e-commerce sectors. As the Chief Revenue Officer at Rivo since January 2025, Alexander drives loyalty and retention programs for Shopify Plus brands. In July 2023, Alexander founded Brand Concierge, offering advisory services to accelerate growth in the Shopify ecosystem. Prior experience includes serving as CEO of Booster SEO, leading the company’s on-page SEO efforts on the Shopify App Store, and as VP of Partnerships at Retention.com. Alexander has also held key roles at Yotpo, where contributions included overseeing partnerships and retention strategies. Academic credentials include a Bachelor of Arts in Public Policy from the University of Michigan’s Gerald R. Ford School of Public Policy.