Soukaina Hamidaddin is an accomplished professional with extensive experience in marketing, public relations, and admissions across various sectors. Currently serving as the Head of Marketing, PR, and Admissions at Riyadh Schools since November 2021, Soukaina previously held significant roles including Director of Marketing and Public Relations at Hilton Riyadh Hotel & Residences, and Head of Marketing at SALAMA Cooperative Insurance Co. In these positions, Soukaina demonstrated expertise in developing strategic marketing initiatives, managing stakeholder relationships, and leading communication campaigns. Soukaina's earlier roles include Marketing Director at Dar Al-Hekma University, Key Account Marketing Manager at Obeikan Research & Development, Assistant Brand Manager Marketing at Danone, and Account Executive/Account Manager at Propaganda Advertising/FrontLine Communications. Soukaina holds an MBA in Marketing from Marymount University.