Roberto Carlo Zanaboni has extensive experience in marketing and digital operations, currently serving as the Head of Digital Advertising at RCS Media Group since May 1996. In this role, responsibilities include defining digital development strategies, managing budgets and forecasts, overseeing income statement accountability, and leading both marketing and operations teams. Zanaboni has also been instrumental in internal training initiatives and acts as the institutional representative for the Group in relevant associations. Previously, Zanaboni held positions such as General Manager at RCS DADA Advertising and served on the Board of Directors for GOLD 5. Early career experience includes special advertising sales for Gazzetta dello Sport, focusing on managing high-profile sports events and contributing to the launch of a weekly sports supplement.