RKW
Nicol McGuinness is an experienced marketing professional currently serving as the Category Director for Cookshop & Kitchen Accessories at RKW Limited since February 2024, focusing on strategic growth and innovation for various homeware brands. Previously, Nicol held positions such as Category Lead for Corded Vacuums at SharkNinja and Head of Brand for Clever Pots at wilko, managing brand strategies and market expansion. Additional experience includes roles at Stanley Black & Decker, where Nicol led brand activation across EMEA and developed market strategies, as well as positions at Newell Brands and Brother UK Ltd, specializing in trade marketing and product insights. Nicol's educational background includes a 2:1 BA Hons in European Marketing & French from Leeds Beckett University.
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RKW
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RKW Ltd provide a one stop solution to retailers, across Electrical and Housewares product ranges. As one of the pioneers of the "when its gone its gone" promotions, we ensure our trading partners offer one-off deals that earn revenue, create foot fall and customer loyalty.