Benoit Michielsens

Benoit Michielsens has extensive experience in the field of data-driven marketing transformation. Benoit co-founded and served as the COO of root:, a consultancy firm focused on helping clients maximize their digital marketing efforts. Prior to that, they held the position of Data & Technology Director at RMB Regie Media Belge. Benoit also worked as the Head of Middle Office at Havas Media Group and as the MD for Belgium at AMNET - The Dentsu Aegis Trading Desk. Additionally, they served as a lecturer at the European Communication School Bruxelles. Earlier in their career, they worked at iProspect Belgium and Isobar, where they managed a team specializing in ad operations and digital campaign tracking.

Benoit Michielsens obtained their Bachelor's degree in Computer Graphics and Web Development from Haute Ecole Albert Jacquard - Namur (BE) between the years 2001 and 2005. Prior to that, they specialized in Maths and Statistics at Athénée Royal de Jodoigne from 1996 to 2001. In addition to their formal education, Benoit also holds a certification in Google Analytics Individual Qualification (IQ) which they obtained in January 2011 from Google.