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Sheldon McLaughlin

Director Of Sales Performance at Robbins Research International

Sheldon McLaughlin serves as the Director of Sales Performance at Robbins Research International since May 2024, where responsibilities include leading growth initiatives and innovating strategies to boost sales performance. Previously, Sheldon held roles such as Director of Sales and Partnerships at Heart of the Customer, LLC, and Sales Operations Manager at CareRev, focusing on developing go-to-market strategies for the healthcare sector. Prior experience at Opendoor involved managing business operations and enhancing customer experiences, while roles at Ideas Collide and Next Phase Enterprises centered on account development and management. Sheldon began a professional journey in client success management with Integrated Project Group, supported by an Associate’s Degree in Communication and Media Studies from Green River College.

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Robbins Research International

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Anthony Robbins Companies is a conglomerate of businesses in industries as diverse as hospitality, education, media production, business services and neutraceuticals. The enterprise includes worldwide seminar and product business Robbins Research International, Namale Resort & Spa in Fiji, Twin Lab & Metabolife, Fortune Practice Management,and a variety of businesses including media production under Tony Robbins Productions.


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