Jasper van Laanen

Jasper van Laanen has a diverse work experience in marketing roles. Jasper is currently the Head of Marketing at Robin Radar Systems since 2023. Prior to this, they were the Head of Product Marketing at Lightyear from 2022 to 2023, where they established the product marketing function and crafted the product positioning and launch strategy for the world's first solar EV, Lightyear 0. Before that, they had various roles at Google from 2010 to 2022, including Senior Product Marketing Manager and Marketing Lead for Google Nest in Northern Europe. Jasper was responsible for go-to-market strategies and new product launches, managing a multi-million dollar budget. Jasper also played a key role in developing marketing plans and improving collaboration between marketing and product management across EMEA. Earlier in their career, they worked at Coca-Cola Enterprises in retail marketing roles.

Jasper van Laanen holds a MSc in Strategic Management with a field of study in International Business Administration, which they obtained from the Rotterdam School of Management, Erasmus University between 2004 and 2009. Jasper also participated in an undergraduate exchange program in Commerce at UNSW in 2006. In 2017, they attended the Google Marketing Academy, an executive education course for top marketing talent, offered by Wharton Executive Education.