Veronica Encarnacion-Guevara

Veronica Encarnacion-Guevara has a diverse work experience in digital marketing and advertising. Veronica started their career as a Product Assistant at Suyen Corporation (Bench) in 2000, where they were responsible for product development and marketing for the men's woven and denims group. Veronica then co-founded Fia Manilla Trade and Marketing Corp in 2004 and served as the Head of Marketing & Design, handling corporate accounts and overseeing creative and marketing strategies. In 2013, Veronica joined Entertainment Gateway Group as a Digital Solutions Manager, where they identified new clients and opportunities and educated potential clients about mobile advertising. Veronica later moved to AdSpark Inc. under Globe Capital Venture Holdings Inc. in 2014 as the Direct Accounts Head for Digital & Mobile Advertising, leading their team to exceed targets. Veronica then had a role at AdSpark Philippines in 2016, first as a Senior Campaign Manager, optimizing campaigns for clients, and then as a Senior Partnership Manager, managing partner relationships and implementing go-to-market plans. In 2018, they worked as a Freelance Digital Marketing Consultant, assisting brands in utilizing digital channels for visibility and engagement. Their most recent position was as the Head of Digital Marketing at Robinsons Land Corporation, starting in October 2019. Throughout their career, Veronica has gained experience in various aspects of digital marketing, including social media, performance digital marketing, inbound marketing, Adwords, SEO, and creation of digital content.

Veronica Encarnacion-Guevara holds a Bachelor of Commerce degree in Entrepreneurship/Entrepreneurial Studies from De La Salle University, which they completed from 1996 to 1999. In 2004 to 2005, they pursued a Post Diploma Program in Retail & Franchise Management at De La Salle-College of St. Benilde. Recently, in 2021, they furthered their education with a program on Digital Marketing: Strategies, Models and Frameworks at NUS Business School Executive Education. Additionally, they obtained a certification in Time Management Fundamentals from LinkedIn in 2020.