Christian Bayley

Christian Bayley is the Global Head of Licensing & Consumer Products at Roblox. Prior to this, they served as the Global Director of Brand and Product at Riot Games from September 2015 to April 2021. In this role, they managed a global team to manufacture and distribute direct to consumer lines as well as working in collaboration with all major licensees to produce compelling consumer products and programs in key markets around the globe.

Responsibilities for Christian include P&L oversight and development, strategy and product portfolio development, creative direction, top line team management of global offices, marketing and communication oversight, partnership development and building out the global licensing business from the ground up into a nine figure business. Christian is a member of the senior leadership, creative leads and publishing leadership teams at Riot and work across the company on all major initiatives. Notable partnerships they owned include League x Louis Vuitton, League x Spinmaster, League x Ducati, League x Fenty, League x Nike, the consumer products program for Arcane, consumer products for Global Esports, and 100+ other licensed partners around the globe.

Christian Bayley has a degree in Management from Portland State University, as well as a BA in Finance and Marketing and Advertising from the same school. Christian also has an MBA in Strategic Planning from Portland State University. Additionally, they hold a certification from ICAgile in ICAgile Certified Professional (ICP).

Some of their coworkers include Ryan Hurth - Director of Business Development, Christina Shedletsky - Director of Monetization, and Jon Vlassopulos - Global Head of Music. Their manager is Craig Donato, Chief Business Officer.