Dan Xie currently serves as the Head of Ads Delivery (Ads Quality) at Roblox since April 2025. Prior experience includes the role of Head of Content Ranking at Snap Inc. from April 2022 to March 2025, and Engineering Manager (M2) of Ads Ranking Conversion Modeling and Ads Bidding at Pinterest from September 2016 to April 2022, where significant contributions included the development of critical performance ads products and strong adoption of conversion optimization techniques. Earlier in the career, Dan Xie worked as a Software Engineer in Ads Quality at Pinterest, focusing on ads ranking and marketplace developments, as well as as a Software Engineer Intern at Alibaba Group in 2011, where supervised machine learning models were built to predict query and keyword similarity.
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