Uche Anyanwu

Uche Anyanwu is a seasoned professional in sports endorsements and talent marketing, currently serving as the Director of Sports Endorsements at Roc Nation since March 2022. Prior experience includes various roles at Fritz Martin Management from August 2014 to March 2022, culminating in the position of Director of Talent Marketing, alongside earlier roles in talent service. Uche also has a background in marketing from the Hakkasan Group and Abercrombie & Fitch, where recruitment and marketing representation were key responsibilities. Uche's career began in sales with Sports Authority and as a Spokes Model at Silver Legacy Resort Casino. Uche holds a Bachelor's of Arts in Speech Communications with a minor in Psychology from the University of Nevada, Reno, and is a graduate of Crespi Carmelite High School and Taft High School.