Laura Arribas is a seasoned professional with extensive experience in organizational change management and customer experience strategy. Previously, as a Strategic Planner and Advertising Account Manager at Arista, they developed communication strategies based on consumer insights. At Roche, Laura held various roles, including Senior Change Experience and Transformation Specialist, where they drove change initiatives for a large employee transition to Agile Methodologies. Laura's academic background includes a Master's degree in Strategic Planning and Advertising Account Management from Universidad de Sevilla.
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