Miguel Rivera

Miguel Rivera is an accomplished leader in customer experience and digital engagement, currently serving as the Customer Experience & Omnichannel Lead for APAC at Roche since March 2024. Previously, Miguel held several key positions at Novartis from April 2019 to March 2024, including Customer Engagement & Experience Lead and Next Generation Engagement Head, where responsibilities included developing B2B and B2C engagement strategies across 31 countries. Miguel also led digital transformation initiatives as Business Model Transformation Head in Asia. Prior experience includes serving as Global Digital Innovation Lead at Ferring Pharmaceuticals, where a comprehensive digital health strategy was established, and key roles at Bayer Pharmaceuticals focused on multichannel marketing and digital branding. An MBA graduate from Universitat Politècnica de Catalunya, Miguel's educational background also includes an exchange program in International Business at the University of International Business and Economics.