Soheila Beck is an accomplished marketing and product manager with extensive experience in the genomics and life sciences sectors. Currently, at Roche, Soheila leads product management and strategic marketing for sequencing solutions, focusing on library prep reagents and automated sample preparation. Previous roles include senior global market development manager at DNA Script, where Soheila developed strategies for the SYNTAX System, and global commercial product manager at Beckman Coulter Life Sciences, driving new market campaigns in NGS, qPCR, and synthetic biology. Academic credentials include a Ph.D. in Protein X-ray Crystallography from Michigan State University and a Certificate of Readiness from Harvard Business School, underscoring a strong foundation in both scientific research and business acumen.
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