Magnus Lundgren

Magnus Lundgren has a diverse work experience across various industries. Magnus is currently the Head of Consumer & Market Intelligence at Rocket Revenue, where they lead a new business area that provides market and consumer insights to clients through primary and secondary research. Prior to this, Magnus founded En Bättre Dryck - Alkoholfri Inspiration, a company focused on alcohol-free beverages.

In 2014, Magnus founded CoreSights Consulting, a consulting firm specializing in category and insight management in Northern Europe. Magnus has also worked as a Commercial and Marketing Manager at Calwine, where they managed a new wine supplier on the Swedish market and was responsible for marketing and sales of listed wines.

From 2011 to 2014, Magnus worked at Treasury Wine Estates, first as a Senior Category & Insights Manager Nordics, and later as the Nordics Sales Manager – Global Travel Retail. Prior to that, they held various roles at British American Tobacco, including Business Insights Manager Northern Europe and Market Analyst Nordics. Magnus started their career as an Accounting Assistant at Artist Management Services in Stockholm.

Throughout their career, Magnus has demonstrated a strong focus on market research, consumer insights, and business strategy. Magnus has a passion for turning information into actionable insights and driving business opportunities.

Magnus Lundgren completed their education at Stockholm University from 1995 to 2000, where they obtained a Master of Business Administration (M.B.A.) with a focus on Marketing/Marketing Management, General. Prior to that, they attended Spånga Gymnasium in Stockholm from 1990 to 1993, studying Ekonomi.

In addition to their formal education, Magnus also obtained several certifications. In 2007, they completed the Manage Self Programme at MCE Management Centre Europe. Later, in 2012, they achieved the WSET Level II Intermediate Certificate in Wine and Spirits from WSET — Wine & Spirit Education Trust.