Lilac Schoenbeck

Lilac Schoenbeck is an accomplished executive with extensive experience in business transformation, product management, and marketing within the technology sector. As Vice President of Business Transformation at Rocket Software, Lilac leads mergers and acquisitions strategy and portfolio analysis, enhancing go-to-market efficacy for the enterprise software company. Previously, Lilac served as Vice President of Product Management, directing a $200M portfolio and fostering cross-functional alignment. Prior roles include Vice President of Product Marketing & Integration at Carbonite, where Lilac achieved a customer migration conversion rate exceeding 90%, and various leadership positions at companies such as iland Cloud Infrastructure, BMC Software, and Fortisphere. Lilac holds an MBA from the MIT Sloan School of Management and a dual degree in Computer Science and French from Pacific Lutheran University.